Building Your Brand and Relationship Marketing for Financial Advisors

Sponsored by FPA of Los Angeles

Saturday, October 20, 2012 (Complimentary admission reserved in advance)

10920 Lindbrook Drive, Westwood, CA 90024

“The Most Powerful Marketing You’re Not Doing”, presented by Kristin C. Harad, CFP and founder of Next10Clients.  Learn how to apply powerful marketing strategies in practical ways.  Kristin is also the creator of the Complete Relationship Marketing Blueprint for Financial Advisors.

Robert Liljenwall presents “The Brand is Me”.  He will speak about  a spectrum of marketing, branding, and strategic planning services to a variety of industries.  Mr. Liljenwall is also the Editor and co-Author for Marketing at-Retail, the leading textbook for the point-of-purchase and in-store merchandising industries.

Both New Pros and seasoned advisors wanting to grow their practice will love these presentations.

See more info at www.fpala.org listed under “Events” tab.

Completing the Application for Degree Early Saves Money

For graduating students who will have completed all coursework by Term 5, 2013, you are welcome to participate in the Graduation Ceremonies to be held May 2013. Take advantage of the discounted early application fee and apply today! Please submit the completed application for degree form to the registrar’s office along with the fee of $75.00 prior to October 1, 2012.  On October 1, 2012 the fee will increase to $100.00. The application for degree must be completed to receive your diploma.

Is the $75 Annual Fee Worth Paying to Get 6% Cash Back with an American Express Blue Cash Preferred Credit Card?

American Express BlueGetting a little bit of cash back on all of your spending is nice, but getting a lot of cash back is better, right?

We showed you how great the American Express Blue Cash credit card (read our full review) can be: 3% back on groceries, 2% back on gas and department stores, and 1% on everything else. You can get that card for free: no
annual fee, no catches. Just swipe your card and watch the cash back pile up.

But American Express just upped the ante. AMEX is now offering a preferred version of the Blue Cash card that increases the cash back percentage on the first two categories:

  • Groceries: 6% cash back (100% increase from 3% on the Everyday card)
  • Gas and department stores: 3% cash back (50% increase from 2% on the Everyday card)
  • All other spending: Still 1% cash back

Of course to get the preferred version of the Blue Cash credit card you have to pay an annual fee of $75. This makes the decision of whether to get the normal Everyday Blue Cash card or the Blue
Cash Preferred Card
card one of basic math.

Do you spend enough to justify the annual fee?

Should You Pay an Annual Fee to Get Better Cash Back?

The math is pretty simple. You want to compare your current spending by the two levels of cash back. If the amount of extra cash back you will earn is more than $75, then get the Blue Cash Preferred Card.

Here’s how to run the numbers:

  • Let’s assume you spend $400 per month on groceries and $250 per month on gas and department store purchases.
  • We will calculate the cash back for these levels of spending for both the Blue Cash Preferred Card and the Everyday Blue Cash Card.
  • Then we’ll compare the difference in total cash back between the two.

 

n
Preferred Card Cash Back Everyday Card Cash Back Difference in Cash Back
Groceries (6% vs 3%) $24/mth; $288/yr $12/mth; $144/year $144 per year
Gas & Dept. Stores (3% vs 2%) $7.50/mth; $90/yr $5/mth; $60/year $30 per year

In this example, switching to the Blue Cash Preferred credit card, even with the $75 annual fee, results in $99 extra cash back for you over an entire year.

Apply now for the American Express Blue Cash Preferred Card to start earning 6% Cash Back on your groceries!

But that’s just one example, how do you know how much you need to spend in general for the cash back to pay
for the annual fee?

How Much Do I Need to Spend for the Cash Back to Pay for the Annual Fee?

The easiest way to tell if your specific situation will generate enough extra cash back to make the annual fee worth paying is to plug your own numbers into the chart above. Compare what your average spending is in each category and what that spending would be worth in cash back on both cards.

However, you can also get a general idea of what level of spending is needed to pay for the cash back.

You can take the annual fee of $75 and divide by the cash back percentage. Here’s what you get:

  • You’ll earn $75 in cash back at 6% grocery cash back with $1,250 in spending ($104.17/month)
  • You’ll earn $75 in cash back at 3% gas/department store spending with $2,500 in spending ($208.33/month)
Spending at least $104.17 per month in groceries? Then you need a Blue Cash Preferred Card so you can earn 6% cash back on all that food!

Most people spend at least $100 per month in groceries which makes the Preferred version of the card seem like a no-brainer. However, you must also calculate what that level of spending would have earned you anyways to see if it really is a better deal.

Compare Grocery Cash Back on American Express Blue Cash

In other words, you would earn $75 in cash back with $1,250 in spending on the Blue Cash Preferred Card, but you have to deduct the $37.50 you would have earned from the no annual fee version of the card that pays 3% cash back on groceries ($1,250 x 3% = $37.50). If you deduct that amount from the $75 you earned with the Preferred card, you are left with just $37.50 in
cash back which means the Preferred version of the card isn’t worth the annual fee at that spending level.

To get the true number you need to spend to not only cover the annual fee but also the cash back you would have earned with the no annual fee version of the card, you divide the $37.50 by 6%. That gives you $625 in additional spending needed for the card to make sense. You need to spend more than $1,875 ($1,250 + $625) in groceries during the year for the card to be worth it. That is still just $156.25 per month in grocery spending, which most families would spend regardless.

Also, this is assuming you are only using the credit card for grocery spending. In reality you are mixing your grocery spending with your gas/department store spending at 3% and all other spending at 1%, which makes reaching the point where paying the annual fee makes sense pretty easy. (How much you would need to spend in each category really depends on what your normal spending looks like.)

What
are you waiting for? Great cash back for your normal spending is waiting! Sign up for a Blue Cash Preferred Card or Everyday Blue Cash card right now.

Deep Discounts on Groceries and Gas

If this card makes sense for your family, stop waiting and fill out an application. Where else can you get a full 6% back on milk, bacon, and chocolate chip cookies? If you add in ninja-level couponing (like getting $500 worth of stuff for $40!) the amount of cash you will save on groceries is incredible. Even without coupons, 6% is still the highest level of grocery cash back you will find
available.

The same is true for your gas discount. Some credit cards offer a 5% cash back on gas spending, but only up to a certain point. Those cards only apply to gas purchases too so you miss out on the added cash back from department and grocery stores that you’ll get with this card. With gas prices on a steady march up in price, getting 3% cash back every time you fuel up helps take a little bit of the sting out.

Get in the game. Apply now for a Blue Cash Preferred Card. You won’t be disappointed when you see that cash back piling up in your account.


This content is not provided or commissioned by American Express. Opinions expressed here are author’s alone, not those of American Express, and have not been reviewed, approved or otherwise endorsed by American Express. This site may be compensated through American
Express Affiliate Program.

Visit the California Institute of Finance’s Website to learn more about our MBA In Financial Planning.

Jeff Rose (CFP)

 

Jeff Rose is a Certified Financial Planner, co-founder of Alliance Investment Planning Group, author of the “Good Financial Cents” blog and a featured contributor here on “Advisor Pages”.


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2012 Tax Law Changes You Might Not Know But Should

Tax ReturnKeeping track of all the different tax law changes is almost as difficult of keeping track of how many times my wife wants to make a slight decor change to the interior of our home. It’s impossible!

These tax changes are the main reason I do not envy being a tax professional. My CPA earns every penny I pay him!

It never fails that the IRS is going to implement some new updates. Many of these changes are noticed and I’m sure many older men sit around in their coffee circles to debate them.

But there are several changes that go unnoticed. Even some tax preparers make overlook them. Here’s a quick rundown.

1. Don’t forget Form 8949

If you are reporting
capital gains or losses for 2011, you must file this new form along with your return. Speaking of new paperwork, if you own foreign financial assets whose total value exceeds the applicable reporting threshold, you will need the new Form 8938.

2. Roth Rollovers Need to be Reported

Back in 2010, did you convert or roll over a traditional IRA to a Roth IRA or other Roth account? If you didn’t report the amount of the rollover on your 2010 federal return, you can report half the amount on your 2011 return 2011 and the remaining half in 2012.

3. A select few can still take the first-time home buyer credit.

By 2011, the credit had disappeared for just about everybody … but select military personnel and intelligence agents are still able to claim the credit for 2011.

4. Mileage Rates Were Updated

The IRS is giving taxpayers a better break given the recent hikes in gas
prices. So, if you’re deducting mileage driven while operating an automobile for business, the rate for the first six months of 2011 is $0.51 per mile, and the rate for the last six months of 2011 is $0.555 per mile.

The standard deduction rate for medical or moving mileage was also raised: $0.19 a mile from January 1-June 30, $0.235 a mile from July 1-December 31. The mileage deduction rate for providing services for charitable organizations got no boost – for all of 2011, it is $0.14 per mile.

Fewer cars qualified for the alternative motor vehicle credit last year. Only new fuel cell motor vehicles qualified for the tax break in 2011.

Here’s a look at other tax deductions for business owners.

5, 6, & 7. Three healthcare changes to note.

If you qualify for the health coverage tax credit (HCTC), that credit might be larger for 2011 thanks to recent
law changes. Did you receive the 65% tax credit in any of the last 10 months of 2011? If so, you get to claim an additional 7.5% retroactive credit on your 2011 federal return – the HCTC was bumped up to 72.5% from 65%.

The range of qualified medical expenses was reduced for HSAs & MSAs last year. In 2011, only prescription drugs and insulin counted as qualified medical expenses for these accounts. Another asterisk worth noting: if you took a distribution from an HSA or MSA in 2011 that wasn’t used for a qualified medical expense, the tax penalty for that increased to 20% last year.

Lastly, take the self-employed health insurance deduction on your Form 1040 for 2011.

If you are looking at Schedule SE and wondering where it went, it has migrated over to line 29 of Form 1040.1

8.  AMT Gets Another Cola Increase

Thanks to
this adjustment, you are subject to the AMT for tax year 2011 only if you earned more than $48,450 as a single filer, $37,225 if married filing separately, or $74,450 if filing jointly.

9. Check the Address

Don’t send your return to an obsolete filing address. Some of the filing locations for federal tax returns have recently changed. Visit www.irs.gov to see where you should send your return this year – it is probably the same address as always, but check and see as it may be different.

10. Two Extra Days

Procrastinators, take heart: once again, the federal filing deadline this year falls on Tuesday, April 17. That’s because April 15 is a Sunday and April 16 is a holiday within the District of Columbia (Emancipation Day).

Jeff Rose, CFP height="120" />

 

Jeff Rose is a Certified Financial Planner, co-founder of Alliance Investment Planning Group, author of the “Good Financial Cents” blog and a featured contributor here on “Advisor Pages”.

Visit the California Institute of Finance’s Website to learn more about our MBA In Financial Planning.

Citations.
1 – www.advisorone.com/2012/03/05/irs-top-12-tax-law-changes-for-2012 [3/5/12]
2 – www.irs.gov/newsroom/article/0,,id=240903,00.html [6/23/11]
3 – www.irs.gov/individuals/article/0,,id=109960,00.html [2/24/12]

U.S. News ranks CLU 18th in West

(THOUSAND OAKS, Calif. – Sept. 13, 2011) California Lutheran University is ranked 18th on the 2012 U.S. News & World Report list of top regional universities in the West.

CLU StudentsCLU has placed among the top 20 for the past 17 years. The university maintained a spot in the top tier of institutions in 15 Western states based on high scores in the categories measured. CLU’s overall score increased over its assessment last year.

The university’s selectivity increased dramatically, with the acceptance rate decreasing from 62 percent to 47 percent. SAT/ACT scores and the percentage of freshmen in the top of their high school classes both increased. CLU’s peer assessment score also
improved.

CLU’s freshman retention rate increased to 80 percent. The average GPA was 3.6 and 70 percent of CLU freshmen were in the top 25 percent of their class. These factors resulted in U.S. News naming CLU to its list of A-Plus Schools for B Students among regional universities in the West for the second year. According to the report, admissions offices at these universities seek a broad and engaged student body and are flexible enough that spirit and hard work can make a difference, enabling some students who weren’t at the top of their class to get in. At these top-ranked universities the students can thrive.

The latest rankings were posted today at http://www.usnews.com and will be featured in the “2012 Best Colleges” guidebook available on newsstands Sept. 20.

For more information on the California Institute of Finance’s M.B.A. in
Financial Planning
, please visit the CLU website.