Thread: CIF Course in China – Day 12

Sunday, February 27, 2011, (DAY 9):

This is our day of departure. Most of us will catch the same bus back to the airport, departing at noon to catch a 4 PM flight to Beijing. Dr. Basu, Yifan and Charlie are leaving earlier. Alex and Mari have decided to stay a couple extra days. Dennis is sick and is sporting a black surgical mask to avoid spreading germs. Few things are more uncomfortable than travelling while sick. Of the 15 members of our group, 6 have either arrived ill, gotten sick while here, or are departing sick. Fortunately it appears none has been more exotic than a head cold or common flu.

Our trusted driver, Mr. Fan arrives at the appointed hour and the hotel bellhops carry the many bags to the bus. I suspect Shanghai’s GDP has increased by 1% as a result of the numerous shopping trips. Oh, wait, scratch that. Since much of the shopping has been at
the copy mall, most of these purchases will affect the underground economy.

Traffic is heavy in Shanghai proper but thins as we hit the freeway. It’s 1230 PM now and I suspect we will be at the airport by 1:15 PM. I’ll need to charge my battery while waiting for my flight.

9:40 PM

We made it to the airport well in advance and went to check our bags and get our boarding pass. Some of us move more quickly through the process than others. Medech and Dennis have a more difficult time. As Taiwan nationals, they often get bounced back and forth. Taiwan is known as the Republic of China (ROC) while China is the People’s Republic of China (PRC). Taiwan considers itself a distinct country, while China considers Taiwan part of China. Whenever Medech travels to China, his experience with Customs varies. On one occasion, they will be told to go to a line for Chinese nationals while another time they are treated as Chinese.

At any rate, we ultimately all make it through the baggage line
and Security and board our flight. Our flight to Beijing takes just under 2 hours. I will stay here for four days while the rest of the group travels on.

I say my goodbyes to my fellow travelers and make way to the taxi stand. I’ll blog on my Beijing portion as well, so stay tuned!

Thread: CIF Course in China – Day 11

Saturday, February 26, 2011, (DAY 8 of Course):

Before I forget, I have to discuss toilets. I know, I know….not your typical polite conversation topic. However, they are very different here in several ways.

First, the toilet in the hotel: It’s a Japanese brand, Toto. For some, that’s the little dog that is not in Kansas anymore. For still others, it’s a late 70s rock band (note to self: download some from iTunes). But THIS one is a Japanese brand that does everything for you. Literally. The lid rises by motion sensor. The seat is heated. It flushes when you move away. Get this, though….it washes you. Yup. Front. Back. Oscillating. Softly. You pick it, using a control panel on the wall to the left side. And it blow dries you after washing. I gotta get me one of these!

Now, lest you think this is the standard for China, it is most definitely not. In
fact, the typical commode we Americans are accustomed to is not usual in China. Nor is the presence of toilet paper or paper towels. I asked Alex to take a picture of a set of stalls at Yuexing on Wednesday so we could show a comparison. The more typical Chinese version is a basin where the person straddles and squats. BYOP (bring your own paper).

In fairness, many of the more modern facilities do indeed have commodes. China is striving to be a leader in green technology and more often has hand dryers than paper towels. My experience thus far is that they function about 75 per cent of the time. I give them an A for effort, though.

Today we are free until 6 PM. I sleep in a bit late I have made some calls via Skype to folks back home winding up their Friday work day. I head out on the town around 10 AM to do a bit of shopping. I pick up souvenirs for folks back home: some silk napkins; Chinese name stamps for my nephew and a friend; some chop sticks and a scarf.

I consider purchasing a Chinese finger
painting. It’s fascinating. The artist demonstrates the process while I observe. She creates a drawing of trees, a mountain and skyline using the side of the tip of her finger, the edge of her palm and other end of her wrist. The detail is striking. I almost buy but decide I will wait to see what is available in Beijing instead.

After a few hours I return to the hotel to begin my packing and contribute more to my blog, then head off to the laundry service to pick up my clothes. It’s warm outside, maybe 55° F. The walk is pleasant and I pause to examine again the contrast between the five star hotel on one side of the street, surrounded by slums on two sides. On the main thoroughfare, I walk on a pedestrian walkway. Descending stairs that have crossed a tributary to the Pu River, I sense the overwhelming odor of urine. On my left, I snap a photo of a faded sign promoting the 2010 Expo. The sign is affixed to a barricade that blocks the view of motorists to the slum just on the other side.

At the
intersection waiting to cross, a Chinese man on a small moped stares at me. I smile and greet him with “Ni-hao” (Chinese for hello) and a tip of my head. He smiles broadly and greets me in English. He offers me a ride on the back of his moped, no charge! I shake my head, but realizing I might offend by declining the offer, I remove my iPod ear buds and thank him very much for the offer. I pat my stomach and say, “I need the exercise!” I compliment him on his English and again he smiles broadly, waves and drives off saying “Have a good day!”

I reach the narrow side street where the laundry is located. Today there is an open air market with locals peddling vegetables, fruit and live fish flopping in shallow trays of water. A merchant is beheading a gutting a fish onsite for a customer. I see a cat intently eyeing the scene, awaiting an opportunity.

I pick up my laundry and return to the hotel to prepare for our evening. We meet at 6 PM and head to a Karaoke restaurant. The name of the place is “Party Room” and has three floors. Each floor has a collection of rooms that can be rented by the hour and used to host parties. Each room has a large, flat-screen TV, and an interface to control the music selection. Our room is a bit larger, with two oblong tables, and half of the wall space contains a leather couch. In one corner is a small stage where someone can perform on a microphone and read lyrics on a small flat screen panel.

Most of our group immediately launches into song, I sit on the sidelines for an hour but finally join in with Abba’s “Dancing Queen.” I stay a bit longer but leave with David a bit after nine PM. I do some more packing and preparing for my departure tomorrow morning, and hit the sack by 11 PM.

Thread: CIF Course in China – Day 10

Friday, February 25, 2011, (DAY 7 of Course):

This is our last day of company visits. It’s gone by so fast. We are able to sleep in a bit this morning and meet in the lobby at 9 AM. Our first visit will be the offices of Walt Disney International in Shanghai. This company oversees the company’s development within the China market. The office is located in the 5th and 6th floors of a property in a collection of high-end properties in city center.

We are met by our host, Lawrence Chi, a vice president with Disney. Lawrence is a Canadian, of Chinese heritage. He starts the presentation with a “sizzle reel”, a fast moving video showing all of the company’s products and content, set to a high tempo, inspiring sound track.

He then provides an overview of Disney’s five
business segments and how they are operating in the China market. Disney began to move in to China in earnest about five years ago, and with a long-term view. The revenue generated here is insignificant compared to the company’s total revenue and profit contribution. However, the company understands the long term growth for the company lies with international markets which currently make up about 24% of revenues.

Unlike the United States, where there is a generational relationship with Disney through attendance at theme parks, watching movies and television shows, China is mostly only familiar with Mickey Mouse, and equates all US animation with Disney, even Bugs Bunny or Shreck.

Thus, the strategy is now about how to build relationships with the Chinese people with Disney products when they do not have access to television content (foreign shows are restricted to prior to 4 PM and after 11 PM each day), film (the Chinese government caps imported films to 20 each year), or theme parks (Shanghai
Disneyland is scheduled to open in 2014).

The answer, then, is consumer products. And, rather than simply importing Disney content with Chinese subtitles, Disney is creating local content in China telling Chinese stories with Disney values. The idea is to be the Chinese Walt Disney Company.

Recalling my International Market Entry course with Professor Apfelthaler, this is a very important strategy that involves the adaptation and localization of product to meet local consumer preferences. It is also a lesson Disney has learned from its less than successful entry into France with Disneyland Paris.

We have two more companies, both of which are located in the free trade zone of Shanghai. Many cities within China will have free trade zones that allow for firms to receive parts, perform assembly or manufacturer and ship out of China without paying import duties. The localities will also offer certain incentives, such as tax abatement for a specific period, perhaps 3 to 5 years.

We are running
late as we arrive at the first company, Metsos. The firm is a Finnish manufacturer of valves and flow controls. They have constructed a new facility here and are concentrating on meeting demands for the Chinese customers in two primary industries: paper and pulp, which is flat and accounts for about 30% of Metsos’ market, and oil and gas, which is a growing market and an area of emphasis for the firm.

This company has a 50 year history with China and is operating as a distinct entity without any government or local investors. Our host, Timi Nieminen, has been in country for two months. He explains he is having fun and is very happy to be here. First of all, the company is in a growth mode in China, while that has not been the case for the last three years in Europe. Secondly, when working with Chinese
teams, he finds he gives them a little guidance and they move the project in the direction with only a minimum of guidance. In contrast, when giving direction to Finnish teams, their response is most often “Why?” This draws a chuckle from the group, particularly our Norwegian couple.

We move on to the second company,MOOG which is also located in the free trade zone. The presentation is long and very technical. Sadly, our host doesn’t realize he is our last company visit and students are already beginning to mentally check out. We learn that China is focusing its effort to get energy from biofuels, water, wind, nuclear power, and solar. After more than an hour we have a brief Q&A session, and then are turned over to another engineer for the factory tour.

As we begin the tour, Professor Basu
asks a number of questions. In fact, every three minutes he’s asking a question. Mentally, I begin to plot tackling him, gagging him and leaving him in a corner so we can finish the tour quickly and be on our way. We are mentally out of gas…nonetheless, we hear some good information from our host.

We are soon on the bus and back at the hotel. It’s 5:30 PM or so, and we are free until 6:00 PM Saturday. Yifan agrees to help me find a laundry nearby where I can get my clothes cleaned. I made the mistake of having some items laundered by the hotel and am now $50 poorer.

As we walk near the hotel, Yifan asks if Shanghai is what I expected. I reply that it is, because I did not have a lot of expectations. I knew that Shanghai was big, with a lot of new construction due to the economic boom and Expo 2010. He asks what III have seen that I did NOT expect. I have to think
a bit and then tell him I am surprise by two things: I was not prepared for the severe income disparity and shabby buildings so close to the new development. Secondly, I was not expecting to see that there are so many very wealthy Shanghainese.

We finally find a laundry service. The first place we had sought was amidst the dilapidated buildings in the picture referred to before, and had already closed. The next nearest place was a 10 minute walk away. Yifan explains these places typically only do dry cleaning because people do laundry at home (I know this, because it’s on all the balconies!), but we see if they will do it. In fact they will, and it will be ready the next evening at 8:30 PM. I need it by 5 PM because we are meeting at 6 for dinner. They agree to that time, and the charge will be 87 RMB (a little over $13).

We leave the clothes and head back to the hotel. We will meet some of the others for dinner and see if we can make it to the top of the space needle for a view of the city with all
of the lights on. Along the way, we stop at a shop for some (flat round bread). One type is hot and a bit salty while the second is sweet. Both are warm and covered with sesame seeds, and are quite good.

A group of us connect at 7:30 PM for dinner. We take the subway to a mall near East Nanjing road where we will have dinner and then visit the Shanghai Space Needle for a view of the city with all of the lights. Dinner is at a restaurant called Charms. We think the Space needle closes at midnight, but around 9:15 PM the lights go out. Arghhh!

So part of the group decides to go for drinks while three of us decide to catch a cab back to the hotel. Cabs in Shanghai are almost exclusively Volkswagens. In fact, VW produces a specific model of Santana sedan for use as taxis. We can go almost anywhere on the west side of the Pu river, the newer section of town (Puxi) for between 12 and 30 RMB (roughly $2 to $5). However, as we try to find a
cab tonight, the first taxi wants 100 RMB. We finally negotiate to 60 RMB.

Thread: CIF Course in China – Day 9

Thursday, February 24, 2011, (DAY 6):

I’m excited about today. Our first visit will be to one of the locations I arranged. I’m feeling a bit under the weather. I had begun to feel a head cold coming on last evening while at the buffet. Symptoms are mostly alternating between a runny nose and congestion. My first instinct is to blame my new Norwegian friend, Alex. He arrived here sick, and I sat next to him at dinner Monday. But the truth is, his symptoms had been more flu-like, and this is a simple cold. Ugh. I find out that Katie Issaians, Medech and Vivian are all sick with similar symptoms.

I put on one of my new custom made shirts and my custom made suit. I may feel yucky, but I intend to look fabulous! At breakfast I skip the usual and return to the noodle station for the hot broth and noodles. I add extra peppers and chili sauce to clear my sinuses.

In the lobby I’m greeted with compliments from some of my peers
and the professor. I get a few other compliments throughout the day as people realize this is my new suit. Nice.

We board the bus and Dr. Basu lectures briefly on employment rates and concepts of social justice. Personally, I get a sense that he is overly admirable of the Chinese form of government and economy. I can tell that the majority of the students in our group have no knowledge of what happened in China following the expulsion of the nationalists. The re-education camps, effect of the Cultural Revolution and the excesses resulting in the deaths of millions of this countries own citizens in the establishment of the communist party.

I am closer to Dr. Basu in age than to many of my fellow students. His upbringing in India and times spent in other countries no doubt inform a perspective different from my own, yet much of his time has been spent in Western countries. His experiences in those are almost certainly different from my
own as well.

Even so, while I agree that China must be free to determine its own future, it is very clear to me that in a country that was supposedly built on the premise of a revolution by the “people”, there is still here every bit a class difference and an even more unequal distribution of wealth than in the US.

We arrive at Disney English. Full disclosure, in event my coverage here appears overly effusive: I work for Disney. So, this place TOTALLY ROCKS! The company is an interesting concept. It is a new start-up company (within a larger multinational) entering a new product in a new market. The firm operates English language centers seeking to teach English to children in three age groups. Very young preschool set (3 to 5 years), the kindergarteners (age 6 to 8) and the tweens (9 to 12).

nEducation is taken very seriously in China, and due to China’s one-child policy, there are 6 adults (the parents and both sets of grandparents) who are able to focus all of their resources to insure the child has every opportunity to compete. It is recognized that English is going to be an increasingly important component of a child’s skills in order to compete for better schools and jobs. There is an estimated market of $3.5 billion for private lessons teaching English to children in China today, with a projected 29%   growth rate, compounded annually. Disney sees opportunities there now in Tier 1 cities (Shanghai and Beijing) now and in Tier 2 and 3 cities later. By Tier 2, that means cities with average populations of 6.5 million.

Our host is Andrew Sugarman, Senior Vice President and General Manager. He gives us a great overview of his professional history and an overview of Disney English. The interactive technology used in the
program is quite impressive. One of the instructors, Caroline, demonstrates the technology and explains how the program using a mixture of Disney story content, participation by students, rhythm and touch, This approach  differs from the “drill and kill” approach typical of China’s secondary education.

Andrew speaks again for some time, answering student’s questions about the company’s reporting structure, short and long-term objectives and biggest challenges. Of challenges, Andrew cites interacting with the government as the greatest challenge. That includes licensing, city requirements and provincial governments. The second challenge is talent acquisition and development, to position the staff to support projected growth. Real estate is a challenge, with significant competition for physical building s that meets the requirements of the business. And, finally, content and programming to address parental demands and shifting tastes and needs.

Asked what students might do if they want to work
in China, the first suggestion Andrew provides is to learn conversational Chinese. Don’t worry about learning to read or write, since that is not as necessary (and difficult for Chinese, as well).  If planning to do a start-up business, come live in China first for 6 to 12 months and develop contacts, to start a business, you MUST have a local partner to be successful. If you want to work for a company, consider consulting or banking. Pay will be lower and the position should be viewed more as an investment than necessarily identifying a specific job you are interested in doing.

As we prepare to exit, a class has ended and a string of adorable children make their way out of the facility. Several freely call bye-bye, and one young boy, probably 3 year old, blows kisses to us on his way out.

From Disney English we head out for our next visit, which will be the Coca-Cola bottler in Shanghai. First, however, we stop for lunch. We stop at
a mall along the way that offers a variety of food companies. Some of us head into the local Pizza Hut, while others pursue other options.

We arrive at Coca Cola and are escorted into a theater where we are offered a bottle of Coke, Sprite or Fanta from the refrigerator. We view a brief video presentation on the history of the Coca Cola company and then invited to tour a museum where we see a wall showing the various products produced and distributed in China. Many of the items are familiar, even though the logos are in Chinese. Others still are produced specifically for the Chinese market. An example includes a form of Sprite which includes green tea. Another is a Minute Maid product that includes milk.

We tour the facility, which, in
contrast to both VW and China Precision Technology, is almost completely automated. The factory has multiple lines. The fastest is able to process 1500 cans per minute. We view the can process, bottle washing process and packaging. Our guide confirms that the facility runs two shifts per day, almost throughout the entire year. There is one day in October during which the facility is closed down. Aside from that, lines may be taken down for maintenance and servicing to comply with inspection and audit requirements.

Our tour concludes and we are sent on our way with gift bags that include a note pad and a can of Coke.

The class is scheduled to attend a taping of a television show as audience members. Katie and I are feeling sicker, however, so we take a cab back to the hotel.

In the hotel, I watch TV and get caught up on the latest news regarding the earthquake in New Zealand and the event s in Libya. We have been following these
stories on CNN, BBC or Bloomberg news. As I watch the news, I get my first taste of Chinese censorship! Bloomberg begins to report on a recent protest in China, and tied it to a series of unauthorized protests recently in China when the screen goes blank. At first I think the TV has gone dead, but I see the power light is on. I turn the station and every other station is up and functioning, but Bloomberg News remains blacked out for 15 minutes.

I head to dinner downstairs in the hotel briefly, then return and work on my blog some more before pressing my shirt and getting ready for bed. I drink tea and water throughout. Yifan returns to the room around 1030 PM and spends a half-hour with me giving me pointers on where to go when I travel to Beijing next week. I’m getting very excited again!

Thread: CIF Course in China – Day 8

Wednesday, February 23, 2011 (DAY 6 of Course)

We start on the road early today, at 7:15 AM because our first visit is to a manufacturing firm China Precision Technology, in Cixi, Zhejiang Province, about one and one-half hour from Shanghai. The company’s primary product is content for consumer electronics, such as tuners for TVs and connections for cable modems and DVD players. The company also produces materials for mobile phones and logos for car companies. 80 % of the firm’s revenues come from Fortune 500 companies.

As we travel, Dr. Basu lectures on economic issues, including currency, consumption, trade imbalances and inflation. He talks about the differences in savings rates between China and the west and what might be done differently by each as we look toward the next 20, 30 or 50
years.

En route we pass over the world’s longest sea bridge, the Hangzhou Bridge, which spans 36 km (21.6 miles) across the Hangzhou Bay north of Shanghai.

This firm is a true manufacturing firm. As we enter the property, our bus is saluted by uniformed security guards at the main gate. We disembark at the main entry and are escorted into a conference room for an overview of the company, its history, locations and revenue. The company, through entering into new products, and buying a company in Japan expects a 50% increase in revenue for 2011 over 2010, and foresees the same growth rate continuing for the next 3 years or so.

We are taken on a tour of the facility and see that this is essentially a traditional manufacturing
operation, with tool and die, press and fabrication. There is no special robotics or amazing automation. The primary advantage here is plentiful, low-cost labor. The shops employ nearly 2000 employees, average age 23 and 70% female.

Our host explains that average income if 2000 RMB (about $305) per month. According to China Daily, migrant, unskilled labor usually earns 1200 RMB per month (about $183) and recent college graduates earn 1500 RMB (about $227) month, so this statement may be an overstatement, or might reflect the higher wage level expected in Eastern China where living expenses are higher.

We are shown a dormitory that we are told the company spent 30 million RMB to construct (about $4.4 million). A dorm room on the second floor is shown to us that is decorated with posters, has three beds and has a cable internet modem. A quick survey of the building
arrangement shows 6 floors of living space in 3 buildings, each floor with 20 rooms per floor. That comes to 360 rooms. If even just three-fourths of the 2000 employees live in the dormitory, that means they would have to have at least 4 people per room.

 

Our group comment among ourselves on the way back from lunch in the dormitory area that the facility is in generally poor condition and has obviously been recently hosed down. Employees all are wearing blue uniform and many show recent makeovers (hair style, makeup, new jeans). We think we are being shown an atypical scenario.

The ride to our next company visit, back in Shanghai, takes nearly two hours. The day is much warmer today and we encounter severe traffic in Shanghai, making us very late to our appointment. This
is a terrible breach of protocol, where guests should expect to be from 5 to 15 minutes early to an appointment. Our hosts are kind and meet with us anyway.

The firm is Yuexing Group, Ltd., one of the top 500 enterprises in China. Begun in 1988 as a small shop manufacturing furniture, the firm has grown to a vertically integrated manufacturer and retail seller of high end furniture, which also supplies many five-star hotels. The company has diversified to other enterprises as well. 2010 revenue was 10 billion RMB (about $1.54 billion) and employs a staff of 7000.

The firm’s principal, Ding Zuohong, is very well connected to the Communist Party of China (CPC) and is shown with a number of key dignitaries. His many altruistic ventures are recounted in the firm’s presentation as well.

We tour
the facility and are suitable impressed by the many display rooms and rich dark woods and plush fabrics. This is clearly a company that has capitalized upon the opportunities presented by China being opened to trade with the rest of the world.

We depart this location for a special dinner as the guests of Dr. Wenyan Lee. Dr. Lee is an associate of Mr. Longping Sun, our host of Monday evening. Dr. Lee has made reservations for us at a special buffet restaurant.

En route I chat with my roommate, Yifan. He can tell many of our group is affected by this morning’s visit. I admit that some probably were, but I offer the opinion that this particular factory and dormitory are probably better than many, particularly those in other areas of China. I explain that we struggle with a desire to see people live in
better conditions than what we saw, but we also recognize the jobs these young people have now are probably better than what was available to them ten years ago and offer a path to a better life.

The conditions we see are not a reflection of an evil manufacturer exploiting young, uneducated workers but are a consequence of my country’s demand for increasingly cheap goods. The onus is on American consumers, American brands and the suppliers they engage to constantly seek to improve conditions for the producers of these goods.

To the company’s credit, they are seeking to develop an approach to social responsibility. Our host at the firm, Dr. Li, commented that he would be attending training in Sweden shortly on how to incorporate those values into the firm’s operations.

This is a not a neat and tidy conclusion to a troublesome issue, but an encounter with the reality of our world’s manufacturing environment today.

Continuing our time constraints, we take a wrong turn off the freeway and, by
the time we make a u-turn and head in the correct direction, are now stuck in evening rush hour traffic and are still 20 minutes from the restaurant. The venue is very restrictive, allowing guests to arrive only within 15 minutes of the scheduled reservation. We are close at 6:00 PM, so Dr. Lee and Yifan exit our shuttle bus to dash across traffic and make it prior to out reservation expiration.

This restaurant is like no buffet you have ever seen! The restaurant is 300,000 square feet and can accommodate 4000 diners. Our reservation has us seated in the center of the room, directly in front of the stage where a female vocalist performs with a 3-piece band.

The buffet extends on both sides of the stage and had every imaginable Chinese dish. Fresh fish, duck, goose, beef, fried food, baked food, raw
food. Vegetables, fruit, desserts. I’m frustrated to learn that smoking is allowed at the tables, but make the best of it…I won’t let it interfere with my appetite, that’s for sure.

The traditionally unfailingly polite Chinese appear to have stayed home this evening (our company and host excepted). Our group is bumped, ignored, cut in front of and in one case the object of cat calls. This didn’t disturb our time too much as we find our way to all of the various islands for food and beverage.

Part of our group returns to the hotel at about 8:15 PM while some remain behind to drink a bit more and burst into spontaneous Karaoke to John Denver’s “Take Me Home, Country Road”. The only problem: it’s not a Karaoke bar.