This post today is more useful to financial planning practitioners, particularly those who may use a web site to advertise or promote their services. Paul Witman looks at the new trends in ‘emetrics’ or measuring the effectiveness of your web presence. The trend appears to be moving away from merely counting ‘hits’ or unique visits, to identifying how effectively your web site encourages visitors to interact and engage – e.g. comment, re’tweet’ etc.
Click the link below to read the article in its entirety: