Sara Larcombe ’00, Baskin-Robbins Director of Marketing, Asia, was named 2010 Outstanding Young Alumna by the CLU Alumni Association Board of Directors. She accepted the award at Opening Academic Convocation in August.
As marketing director, Larcombe coordinates with regional partners in developing strategic brand and integrated marketing campaigns. Currently based in Canton, Mass., she has opened stores in Shanghai and Xi’an, China; Kuala Lumpur, Malaysia; and Bangkok, Thailand; and is specifically focused on the company’s further expansion into China. Having a position that entails a travel suits Larcombe, who loves exploring new places.
The outstanding young alumna’s favorite challenge is creating and naming the next Baskin-Robbins Flavor of the Month. In 2011, she plans to initiate an international partnership program between Baskin-Robbins and Avon to support breast cancer research.
Larcombe served as an intern for Baskin-Robbins while studying at CLU, and the company offered her a full-time position after she graduated in 2000 with a degree in communication. She credits her success, in part, to her decision as a CLU freshman to run for president of her residence hall. She went on to serve in various leadership roles on campus, including peer advisor and Residence Hall Association president. Her classmates selected her as Student Leader and Senior of the Year in 2000.