Career Paths Archives | The Public Sphere

Guest post – How The MPPA Helped My Career In SEO and Digital Marketing – Nicolai Andersen

In this article, I will highlight the surprisingly many ways that the MPPA program has contributed to the advancement of my career in digital marketing and search engine optimization (SEO). I graduated with my MPPA degree from Cal Lutheran in 2021. Shortly after, I relocated to Norway. Having worked for years with digital marketing in the U.S., I secured a marketing position in Oslo, which required a master’s degree. I later established an SEO bureau in Oslo.

Many have wondered why a digital marketer would pursue a degree in public policy. Upon reflecting, I can think of countless ways this program has helped me become a better marketer as well as a more well-rounded, informed professional.

Global Perspective

The SEO bureau currently serves clients from several countries across three continents. For technical and design support, we frequently collaborate with international freelancers. In essence, the global perspective I acquired not only from the MPPA program but also through studying abroad has greatly assisted me in conducting business within an international environment. This perspective has proven invaluable in comprehending cultural nuances, understanding diverse audiences, and navigating the complexities of the global marketplace.

Skills

I acquired a large number of skills during my time at Cal Lutheran. Notably, my research, analytical, communication, and advocacy skills witnessed significant improvement. These skills are not only convenient but also necessary for a career in digital marketing and SEO. Analytical proficiency, for instance, is crucial when dissecting search data, researching algorithm changes, conducting keyword research, and presenting results to clients.

Advocacy projects were integral components of several courses, contributing significantly to my growth as a marketer. They provided valuable lessons on tailoring messages to diverse audiences and the ability to effectively market or advocate for any product or company.

Furthermore, the skills gained through the process of academic paper writing have substantially enhanced my expertise in content marketing. Blog articles, for instance, often play a key role in SEO. Given recent updates to search engine algorithms, there is a heightened focus on well- crafted, valuable written content.

Upon reflection, the MPPA program has emerged as a cornerstone in my professional journey in digital marketing. The diverse skill set acquired, ranging from ethical considerations to an understanding of how public policy influences business, has not only broadened my horizons. It has also been instrumental in shaping me into a more adept entrepreneur, digital marketer, and SEO specialist.

You can visit my website at – https://seotjenester.no/

Transcending Silos: What Your MPPA Degree Can Do For You

– Sean Veal, MPPA 2013

Earning a Master of Public Policy and Administration degree can be a dynamic credential to advancing one’s career in both the public and private sectors. It is common place for a sizable number of MPPA graduates to continue in or embark on public service careers with municipalities. Such positions may range from a role in the City Manager’s office, City Planning Department, Public Works, Transportation, Human Resources, and Fire and Safety. These job functions implement administrative prerogatives and public policies for helping operate our cities, schools, and infrastructure for the common good of our communities. However, the “public” or “civil servant’ connotation of a MPPA degree is by no means the only avenue a recipient of the degree can pursue. The dynamism of the tools gained in a public policy program provides transferable skills and knowledge that are applicable to private sector jobs as well.

As a graduate student in the MPPA program, I discovered my passion for housing policy and have dedicated my career to improving housing for our marginalized communities through learning the mechanisms that will address and alleviate the pressures of the housing crisis. Moreover, during the MPPA program I gained a repertoire of skills that have served me well to support my passion for housing policy through various public and private sector experiences as a housing researcher, city planner, affordable housing developer, and investment banker. These routes are all unique, yet facets of each role share the common thread of addressing housing, which is the fabric of our urban landscape.

In the MPPA program I learned the history, foundation, and theory of public administration and policy. Additionally, I gained skills in critical thinking, leadership, presenting, and teamwork. In concert with learning practical career skills, I was introduced to urban planning and housing policy topics that have morphed into my expertise and passion. The program gave me a sense of the duty, responsibilities, expectations, and challenges of working in the public sector. It goes without saying that all these attributes have been vital to my work in the private sector.

As private companies often form partnerships with public entities to achieve goals such as building affordable housing, knowledge of the public sphere is invaluable. For example, a public-private partnership that creates and preserves affordable housing is the Low-Income Housing Tax Credits program which encourages private investors to work with developers and localities in financing affordable housing developments. In exchange for financing a portion of a development these private investors receive tax break incentives. In an effort to contribute to public-private financing, the MPPA program equipped me with an understanding of how localities operate, while simultaneously imparting the principles of thinking critically and understanding an array of perspectives involved in a finance transaction. The program also emboldened me with leadership fundamentals to work with diverse stakeholders to accomplish the financing of affordable housing.

While I used my MPPA training for traditional public servant roles, I also was able to leverage that same training to buttress my path in private sector financing. We can use our MPPA skills to transcend silos in the public or private realms for the betterment our communities.

MPPA In Action Interview: Public Service Entrepreneurship

Leo Casiple

A highly accomplished alumni, Leo continues to give back through his talents and unique experiences to several organizations, rigorous competitions, and his alma mater CLU.

1. What motivated you to start Public Value, LLC?

I have always been fascinated by the functions that connect government, business, and the community.

I grew up under martial law. When I became a Green Beret, I worked in many countries to help stabilize internal security. I offered national level military solutions, but they were not enough. Citizens needed financial, social, and other social safety nets beyond the scope and capabilities of Special Forces Advisors.

I was fortunate that, when I earned an MBA in Global Management, I began to understand the underlying factors and methodologies that fuel and influence global economic momentum. When I earned a Master of Competitive Intelligence™️, I learned how to uncover blind spots by looking between the lines of annual financial statements, shaded intent based on organizational structure and commitments, and indicators not found in mission statements.

But, I was still clueless about the public domain and about how policy is negotiated, created, and implemented. After I completed CLU’s MPPA program, I became more confident that with public policy knowledge, training, and passion for innovation I will help solve – in a holistic manner – the world’s most pressing economic, diplomatic, defense, and social challenges.

As it stands today, my company can touch just about every need within a community. I am excited that in my doctoral program, I will focus on solving global water issues. Water touches every community and industry. Public Value LLC will become central to global policies regarding the conservation, distribution, and availability of water.

2. What is the mission/ vision of your company?

MIssion: We honor those who improve the world by delivering civic solutions where development, diplomacy, defense, and community converge.

Vision: A global organization that helps communities discover its value from within.

3. How do you see yourself contributing to solving some of the problems around us?

I am fortunate to have worked all over the world. Throughout the years, I realized that to solve problems, I have to resonate at the individual, human level by doing the following: 1) Listen and hear what communities explicitly and implicitly communicate; 2) Maintain my strengths so that I can help partners find theirs; and 3) Respect the processes and values of others, just as I would want them to respect mine. Everything else is commentary.

4. What unique perspectives has being a veteran given you?

This is a very good question. First, I want to make it clear I am a first-generation American who joined the Army out of economic necessity, and not out of patriotism. I was too young and self-centered to know what protecting others meant. Second, I lacked self-esteem throughout my life, but through challenges designed to test the individual, the Army taught me to believe in myself. Third, the military instilled discipline, leadership, and honor – traits that display vulnerability and courage, humility and respect, and a reverence for humanity.

Grassroots View. I am grateful for the opportunity to work in many parts of the country and the world. Nothing replaces meeting communities where they are at, resonating with their energy, and listening to their hopes and dreams.

Decision-Making. The military trained me to plan carefully, assess attentively, and to make decisions prudently. Some decisions are difficult. The Army taught me to make ethical decisions, even if those decisions are against the prevailing popular opinion.

Agility. My military leaders taught me that plans are tested often by antagonists and supporters. Being agile, not in a physical sense but in the intellectual realm, is a key element to creating sustainable solutions. Agility equates to stillness during chaos, elegance during turbulence, and strength during catastrophe.