Dr. Daralee Barbera, a financial advisor expert, discusses diversity and its importance in growing your practice. Diversity encompasses various demographics like race, ethnicity, and age. A diverse practice allows clients to feel welcome and see themselves reflected in the team.
Barbera emphasizes understanding the client. This involves active listening, focusing on the client’s needs, and reminding them of their pre-pandemic goals. Asking the right questions is crucial to building a complete picture of the client’s situation.
Clients should expect to be part of a community and have their voices heard. Practices should strive to create a welcoming environment that caters to individual needs.
Virtual communication has become essential, and practices need to adapt by being technology-competent and creating a positive virtual experience for clients.
Barbera suggests several ways to enhance diversity and inclusion:
- Team: Build a team with diverse backgrounds and complementary skills.
- Experience: Evaluate the client experience from their perspective, ensuring clear communication and inclusivity.
- Online: Ensure your website, social media, and messaging are inclusive and resonate with diverse audiences.
- In-person: Be mindful of dietary restrictions and meeting environments.
By focusing on diversity and client-centricity, financial advisors can create a thriving practice.
How to Enhance a Diverse Environment to Grow Your Practice? – Part 1
How to Enhance a Diverse Environment to Grow Your Practice? – Part 2